CARRER
Custom marketing sections for a contemporary menswear brand.
Custom
Block architecture
Flexible
Grid system
No-code
Content control
Ongoing
Active project
01
Challenge
The CARRER marketing team needed custom sections capable of displaying both promotional banners and product cards within the same layout — with granular control over grid structure, column widths, and row heights, all manageable without developer involvement.
02
Solution
Built custom Shopify 2.0 sections using Liquid with a flexible block architecture. Each section exposes grid and sizing settings through the native theme editor, allowing editors to mix banner and product card blocks, adjust dimensions per item, and rearrange content freely for each campaign.
Process
Requirements mapping
Defined the range of content types — promotional banners and product cards — and the grid parameters needed across different campaign scenarios.
Block architecture
Structured custom Liquid blocks with schema settings that expose sizing, layout, and content options directly to Shopify's theme editor.
Grid system
Built a responsive grid system supporting variable column counts and adjustable item dimensions, giving editors fine-grained control over layout per block.
Theme editor integration
Validated all controls through Shopify's native customizer, ensuring a clean no-code experience for the marketing team.
Results
Editor-driven layouts
All section settings — grid columns, item sizing, block types — are controlled directly through Shopify's theme editor. No code required for any update.
Mixed content blocks
Banners and product cards can coexist in the same section, enabling flexible campaign compositions for each drop, promotion, or seasonal push.
CARRER is a contemporary menswear brand built around curated seasonal collections and collaborative design. The store operates on Shopify and serves a customer base looking for considered, modern pieces.
The marketing team needed more control over how campaign content was presented on the storefront. Specifically, they needed sections that could accommodate both promotional banners and product cards within the same layout — and where every aspect of that layout could be adjusted: the number of columns, the width and height of individual blocks, the mix of content types.
The work involved building custom Shopify 2.0 sections with a Liquid block architecture designed around that flexibility. Each section exposes its grid and content settings through Shopify’s native theme editor, so the team can configure layouts for any campaign brief without touching code.
The project is ongoing.
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